Spread The Word: Nonprofit Marketing 101

New to the nonprofit marketing field? In charge of your nonprofit’s social media and monthly emails…with no idea what you’re doing?

This course is designed for:

  • Nonprofit marketing professionals with 0-3 years experience
  • Any nonprofit professional tasked with marketing duties who doesn't have any marketing experience
  • The Development staff member who wears many hats, including marketing
  • Nonprofit professionals who want to take their basic marketing plans to the next level

Over the course of two hours we will cover:

  • The Basics of Branding
  • Questions to ask when developing your nonprofit’s marketing plan

101 Level Marketing

  • Email Marketing
  • Social Media
  • Website
  • Tracking Your Results

201 Level Marketing

  • Blogging
  • Graphic Design
  • Social Media Engagement

301 Level Marketing

  • Advertising Campaigns
  • SEO + SEM
  • Google AdWords

We will reserve 30 minutes at the end of the program for audience questions and open networking with the speakers and other attendees.

About the Speakers
Stephen Barker & SommerAnn McCullough are both Communication Co-Chairs on YNPN Chicago’s Board of Directors.

Stephen is the Director of Marketing and Communications for Marillac St. Vincent Family Services (MSV), a 100+ year old social service organization in Chicago, working to change the direction of people’s lives through quality, early childhood education, services for youth, and community outreach. He joined MSV in May 2013. Stephen also serves on the Development, Communications, and Membership Committee at Forefront. As a graphic designer, Stephen freelanced for 11 years, creating marketing collateral for small businesses, book publishers, theatres, and nonprofit organizations. Stephen maintains a deep interest in social justice issues for women, children, and the LGBTQ community. In 2016, he was awarded the MSV Core Values Award of Excellence for Advocacy for contributions toward a successful campaign to build a movement around securing funding in Illinois for the Child Care Assistance Program for low-income, working families. Stephen has a BFA in Musical Theater from Wichita State University in Kansas, and he’s often breaking into song or soft-shoe around the office when least appropriate.


SommerAnn is the Account Executive of Event Sponsorship Sales at the Chicago Sun-Times. Prior to her work at the Sun-Times, SommerAnn worked in marketing and development at Chicago nonprofits Girls in the Game and La Casa Norte. She also freelances for local nonprofits and social-focused brands in website design and social media marketing. SommerAnn has always been dedicated to grassroots work in the community, starting with her year of service with the Lutheran Volunteer Corps after college. SommerAnn is a Chicagoland native who earned her Bachelors Degree in English Language & French from Denison University, including a semester abroad at the American University Center of Provence in Aix-en-Provence, France. SommerAnn currently lives in Humboldt Park where she can be found outside of work playing with her two cats or mastering a new vegan recipe.

April 18, 2018 at 6pm - 8pm
208 S LaSalle St
Suite #1540
Chicago, IL 60604
United States
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