Fundraising for Non-Fundraisers: Development 101


Is there a burning question you’ve wanted to ask your fundraising team? Do you wonder what they’re up to when they’re not planning a gala? Have you ever thought, “I could never ask anyone for money”?  It's not a secret that many departments tend to end up in silos, and it can often feel like there is a divide between you and the fundraising team. At this session, we’ll pull back the curtain on Development and provide a basic understanding of the theories and practices behind Development work.

This workshop is designed for individuals who do not spend a majority of their work day in fundraising, i.e. program staff, education staff, marketing and communications staff, finance & accounting, etc.

Key Learning objectives:

  • Understand the role philanthropy plays in the nonprofit sector and what “Culture of Philanthropy” means
  • Identify key sources of philanthropic contributions
  • Describe the components of a Development program and their purpose
  • Develop an understanding of the fundraising cycle: identification, qualification, cultivation, solicitation, and stewardship
  • Learn about the role of ethics and accountability in fundraising

We will reserve time at the end of the program for audience questions and open networking with the presenters and fellow attendees.



Carlos A. Trejo, Director of Annual Giving
Marillac St. Vincent Family Services

Carlos is a fund development professional and an advocate for diversity & inclusion in the nonprofit sector. He currently serves as the Director of Annual Giving for Marillac St. Vincent Family Services, a 104-year-old social service organization in Chicago working to change the direction of people’s lives through quality child development programs, services for youth, and community outreach. In his role, he works to develop, manage, and supervise the annual appeal strategy and online fundraising campaigns, manages a portfolio of donors in the major gifts pipeline, and oversees the moves management program. Carlos is an active member of the nonprofit community. Currently, he is a fellow with the Development Leadership Consortium, a member of YNPN Chicago and the Next Generation Society of the ACLU of IL, and serves on committees for AFP International, YNPN National, and St. Ignatius College Prep. His career in the nonprofit sector began through various internships as an undergrad at DePaul University, and he has maintained an interest in social justice issues around the world. A native Chicagoan, he resides on the southwest side of the city. You can follow him on Twitter at @trejopedia.

Jeanelle Chang, Deputy Director of Development, SoCal+SW
Obama Foundation

Jeanelle Chang is a dedicated and passionate NPO Development and Fundraising Professional who turns the field on its head - focusing on relationship development and providing meaningful opportunities for those with the capacity and interest to support worthy causes that changes lives. She has over ten years of non-profit experience and has worked in a span of diverse NPOs, including arts organizations, cultural institutions, health and medical associations, social service entities and higher education. Jeanelle is currently the Deputy Director of Development for Southern California and the Southwest at the Obama Foundation. Prior to this, she was at the University of Chicago and worked for Theaster Gates as the Associate Director, Major Gifts for Arts + Public Life and the Arts Block. She executed a breadth of development skills through multiple fundraising avenues at the Chicago Sinfonietta, SkyART, Art Institute, Asian Art Museum, AsianWeek Foundation, and International Anesthesia Research Society. In 2016, she received YNPN Chicago’s 2016 Young Nonprofit Professional of the Year award. Jeanelle is a member of the Association of Fundraising Professionals, African American Development Officers, and YNPN Chicago. She has a B.A. from the University of California, San Diego and M.A. from the School of the Art Institute of Chicago.


Registration for this event is now closed. Please contact with questions. 

November 01, 2018 at 6pm - 8pm
208 S LaSalle St
Suite 1540
Chicago, IL 60604
United States
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