An effective annual appeal is a cornerstone of a strong fundraising program. Learn how to take your annual appeal beyond a year-end mailing and strengthen your annual giving activities.
We will discuss request and marketing materials, donor communication and follow-up, donor segmentation and targeted requests, volunteer engagement, and thanking your donors.
This course is best suited for individuals with at least a basic understanding of nonprofit fundraising.
155 N Wacker
Chicago, IL 60606
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